The various activities put in place within the scope of the project promote the creation of sustainable companies (five to date) and support the extension of agriculture in arid zones that rely so heavily on the area.
As well as protecting forest area, many jojoba trees have been planted by the project. Jojoba culture has a high business value as its oil is used in the cosmetic industry. For example, the Neema Forestry program has developed a soap company soap is made with jojoba oil and sold within the country (and internationally). Therefore, local biodiversity is preserved while ensuring economic development.