Striving for better
In 2016 JetBlue became the first airline and one of the first US publicly traded companies to incorporate SASB and TCFD disclosures into their Environmental, Social & Governance (ESG) reporting.
SASB standards are industry-specific disclosures of ESG issues that affect financial performance. The Task Force on Climate-related Financial Disclosures (TCFD) is a set of recommendations to assist companies to better identify, manage and disclose climate-related risks and opportunities for their investors and stakeholders. Over 500 organizations worldwide, many of them investors, have endorsed these recommendations. Companies are facing growing pressure from the investment community to better account for the risks of climate change. However, companies are still struggling with how they should implement the TCFD and what is expected of them.
Therefore in 2016, JetBlue were leading the way, not just among their industry, but within the wider business community. By 2018 they were already looking to take this progress and make substantial improvements. The EcoAct team is proud to have partnered with JetBlue on this initiative.
Founded at JFK in 1999, JetBlue is now an award-winning travel company. With a strong ambition for the future, it faces the challenges of climate and sustainability head on and strives to lead and innovate not just within the travel industry itself, but in its environmental practices and sustainability reporting.