Building the climate strategy of La Française des Jeux

Case Study:
FDJ Group
Recognized worldwide and the leader of sports betting in France, the FDJ Group is working to reduce its carbon footprint and be recognized as an environmentally responsible company. EcoAct has been supporting the Française des Jeux in managing its climate strategy since 2018.

Carbon Footprinting

Any climate strategy starts by calculating a carbon footprint to understand your organisation’s climate impact and to focus your emissions reduction initiatives.

Science-based Targets

Science-based targets (SBTs) are ambitious carbon reduction targets in line with climate science.

Sustainability Strategy

Develop, monitor and embed a successful sustainability strategy as a key part of your business strategy so that both your organisation and the environment benefit.

Nature Based Solutions

Our experienced Nature-Based Solutions team helps companies support and develop climate projects that put nature and communities at the very centre.

Voluntary Carbon Offsetting

EcoAct projects not only reduce global greenhouse emissions, but also tell exciting stories about communities.

The

challenges

The FDJ has about 25 million players in France, or one out of every two French adults. This popularity has pushed the group to become more responsible year after year to demonstrate its commitment to society and the environment.

Since 2008, the FDJ Group has been measuring its carbon emissions across its entire scope of activity (scope 1, 2 and 3). The largest emissions item concerns inputs, particularly gaming media (production of paper and end-of-life media). Prior to the establishment of science-based targets (SBT), this item represented 49% of Scope 3 emissions, followed by advertising-related emissions (TV, Internet, radio, etc.).

Between 2007 and 2017, while FDJ was growing by nearly 5% per year, the group managed to reduce its greenhouse gas emissions by 8%. However, the FDJ Group wanted to go further by strengthening its ambition in terms of climate policy.

fdj group

Created in 1976, the FDJ group, also known as Française des Jeux, is one of the world’s leading gambling companies, with both lottery and sports betting activities. It has more than 30,000 points of sale in France, which makes it the largest distribution network in the country. To diversify its activities, the group also proposes technological solutions for professionals and an entertainment offer.

Launched in 2008, the group’s climate approach was strengthened in 2019 with the definition of a new environmental policy and a greenhouse gas emissions reduction target for 2025: 20% of its GHG emissions between 2017 and 2025 across its entire scope. This target for reducing the FDJ Group’s carbon emissions has been approved by the Science Based Targets initiative.

"EcoAct has been supporting us for many years in the implementation of our climate strategy. Their expertise has enabled us to go beyond carbon measurement to set up numerous reduction action plans and to offset the emissions we cannot reduce. EcoAct accounts for the specificity of our business and has adapted to our expectations, especially concerning the issue of responsible digital."

Christine Prouin
Head of CSR performance

The

solutions

From the collection and consolidation of data to concretely measure the FDJ Group’s carbon footprint, the EcoAct team provided a set of recommendations to define a reduction target and an action plan to achieve it.

To determine FDJ’s science-based target (SBT), several steps were necessary:

– Selection of the appropriate methodology;

– Selection of a baseline year (2017) and a target year to reach the goal (2025);

– Definition of targets and associated indicators;

– Determination of the distribution of the objectives;

– Support for submission to the SBTi and official validation.

In parallel, a tool was set up so that FDJ could independently monitor its emissions reductions by comparing its business-as-usual trajectory (if no new actions were taken to reduce emissions) with its target trajectory.

To build an action plan to reduce emissions, several workshops were held with stakeholders. These allowed FDJ to define the group’s climate strategy between now and 2025, in line with a global warming trajectory below 2°C, approved by the SBTi, namely:

– 20% reduction in carbon emissions from scopes 1 and 2 between 2018 and 2025

– Use of 100% renewable energy by 2025

– 15% reduction in Scope 3 emissions

– Working with at least 65% of suppliers who have defined an SBT by 2024

The group’s climate strategy also considers the need to preserve the planet’s natural capital. With EcoAct’s help, FDJ supports the Floresta del Portel project in Brazil, which fights deforestation, and the Gandhi project, which deploys wind turbines in various states in India. For the past five years, we have ensured that the FDJ Group offsets its non-reduced emissions and sequesters its residual emissions through rigorous projects certified by the most important international standards: Verra, VCS and CCB Standards.

Finally, FDJ is also working to reduce its digital impact by implementing a responsible digital approach at the heart of its activities.

 

To learn more about our climate policy support, please see our A to Zero guide to help you achieve net zero.

The result

  • Definition of the FDJ Group's reduction objectives approved by the SBT initiative
  • Implementing an ambitious action plan to reduce emissions on the 3 scopes while collaborating with stakeholders
  • Offset of residual emissions through our Nature-based solutions projects

The expert advice

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