Anya Hindmarch is a British fashion accessories designer who founded her eponymous global brand, Anya Hindmarch, in London in 1987. In 2007 she stirred up the fashion world with the “I’m Not A Plastic Bag” tote which was an immediate sell out world wide but more importantly, brought the issue of plastic waste to the forefront of public attention and significantly contributed to the reduction in the number of plastic bags used. Today her name has become synonymous with creativity and modern craftmanship as the pioneering designer continues to forge a sustainable pathway for the fashion sector.
In February 2020 Anya Hindmarch launched ‘I Am A Plastic Bag’. These bags are made from an innovative new fabric which is created from recycled plastic bottles and coated with plastic from recycled windshields. With it, Anya Hindmarch is continuing to raise awareness about waste and plastic consumption and inspiring us that the circular economy is possible.
To produce the bag every effort and careful consideration was given to the processes and the recycled materials used to ensure the bag’s sustainability and its quality. This process demonstrates the possibility of engaging with a supply chain to drive forward the innovation we need for positive change.