The
challenge
innocent drinks have always had strong environmental values and big ambitions when it comes to sustainability. In 2017 they wanted to tackle the challenge of taking more carbon out of their supply chain.
As a growing international business, innocent has a supply chain that sources fruits and vegetables for their smoothies globally, which are then blended and put into bottles at a number of factories in Europe.
They wanted to gain a clearer view of the climate change impact across their supply chain and specifically:
- Calculate their Scope 3 emissions
- Devise a better and simplified methodology for estimating emissions from fruit
- Set a science-based target
- Improve data quality and update emissions calculation methodologies.
- Improve engagement with their suppliers
As a rapidly growing business, they wanted help to ensure they could deliver on their ambitions both commercially and sustainably.
innocent drinks supplies bottled juices and smoothies to supermarkets, coffee shops and various other outlets across Europe. Founded in 1998, the company aims to help people live well and die old. The brand is transparent, simple and playful.
innocent frequently engages with its consumers on sustainability issues and is a certified B Corporation. It also donates 10% of its profits to charities through its innocent foundation.
