innocent drinks have always had strong environmental values and big ambitions when it comes to sustainability. In 2017 they wanted to tackle the challenge of taking more carbon out of their supply chain.
As a growing international business, innocent has a supply chain that sources fruits and vegetables for their smoothies globally, which are then blended and put into bottles at a number of factories in Europe.
They wanted to gain a clearer view of the climate change impact across their supply chain and specifically:
As a rapidly growing business, they wanted help to ensure they could deliver on their ambitions both commercially and sustainably.
innocent drinks supplies bottled juices and smoothies to supermarkets, coffee shops and various other outlets across Europe. Founded in 1998, the company aims to help people live well and die old. The brand is transparent, simple and playful.
innocent frequently engages with its consumers on sustainability issues and is a certified B Corporation. It also donates 10% of its profits to charities through its innocent foundation.
EcoAct have been instrumental in helping us work out what our climate change target should be as well as the best way to go about achieving the target. They offer a great balance between providing the cold-hard technical insight required alongside a fun, friendly and engaging way of doing things.
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